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Strategic Planning

Today, many markets are enabled and governed by technological change and technology life cycles. While traditional marketing research is essential, developing a winning long-term strategy in today's markets requires Technology Forecasting skills.
More often than not, traditional marketing techniques are adapted by researchers for this crucial task; only to fall short in the end. History is littered with the bones of corporate dinosaurs that once dominated their markets, only to lose out to energetic new comers. These companies failed to anticipate technological change; they did not see emerging new technologies as a threat to their core business.
BCRI is internationally recognized for its ability to project technology/market life-cycles. With over 20 years experience in forecasting technology advancement, BCRI can improve your vision of the future, bring into focus the nature of markets and technologies vital to your success.